“After 10 days of watching the people of Rio Grande do Sul facing the wrath of nature, I confess that I’ve lost my patience with liars,” says the new special minister for reconstruction of Rio Grande do Sul, Paulo Pimenta. Lying is nothing new; lies didn’t start with WhatsApp, but it is on social media that the phenomenon of industrial-scale lie production emerges, with coordinated actions and methods to misinform. What the researcher detects, I experience every day: hours of my day are spent debunking some new story invented to delegitimize the actions of the roughly 20,000 public servants, both civilian and military, who have already rescued over 60,000 people and 6,000 animals.