According to the latest survey by the Confederation of All India Traders (CAIT), this year's Diwali sales reflected a remarkable 25 per cent jump compared to 2024's Rs 4.25 lakh crore. Sales of Rs 5.40 lakh crore in goods and Rs 65,000 crore in services across the country marked India's highest-ever Diwali season turnover, underscoring a historic surge in retail trade and consumer spending during the 2025 festive season. According to the latest survey by the Confederation of All India Traders (CAIT), this year's Diwali sales reflected a remarkable 25 per cent jump compared to 2024's Rs 4.25 lakh crore. The study evaluated sales performance, consumer sentiment, and the economic influence of GST rationalisation and the government's call for Swadeshi adoption. Traditional markets saw a strong revival, with brick-and-mortar retail accounting for nearly 85 per cent of total Diwali trade.