Bharti Airtel discontinued four of its 28-day prepaid plans ranging from ₹300 to ₹650 to simplify price ladder for customers, as per sources in the know. The telecom operator cancelled its data ₹299, ₹579, ₹619 and ₹649 on Wednesday but retaining entry-level packs of ₹199 and ₹219. Entry Level PricingThe move is in line with Gopal Vittal – Executive Vice Chairman at Airtel’s comments during the company’s latest earnings call. There is no need to touch the entry level pricing because the entry level pricing is, good enough. We need to think about price architectures and industry needs to fundamentally change over the next few years,” said Vittal.