The stark contrast between the widespread traction of the CJP examination protests and the relatively muted visibility of the Jharkhand student protests has sparked a larger conversation: is social media activism becoming selective? In contrast to the Jharkhand student protest, though equally significant, it lacked the same “jasbha” and algorithm-friendly packaging. The Jharkhand protests, however, initially lacked this layered amplification, limiting their reach. The story of these two protests is not just about what trended and what didn’t. It is about how attention works in the digital age.