For Hyderabad travellers, the idea of a holiday is slowly moving beyond ticking famous landmarks off a list. Food, festivals and local traditions are increasingly becoming reasons to travel in themselves, says Neel Ghose, Travel Trends and Destinations Expert, Skyscanner India. With Japan topping Hyderabad's international cultural travel wishlist, what makes it resonate so strongly with local travellers? This could mean creating more accessible ways for visitors to engage with local traditions, food, festivals, crafts and communities. It's particularly interesting that Hyderabad's own festivals feature alongside some of India's biggest cultural celebrations, highlighting that travellers increasingly value authentic cultural experiences wherever they take place.