Vedanta Aluminium Metal Ltd, one of the world’s largest producers of aluminium, has gone global with its flagship digital e-commerce platform, Vedanta Metal Bazaar (VMB). Vedanta Metal Bazaar will now be available across Asia, Europe, Africa and the Americas. Rajesh Kumar, CEO, Vedanta Aluminium, said, “The global expansion of Vedanta Metal Bazaar marks a significant milestone in our journey to redefine aluminium procurement through digital innovation. A Vedanta Metal Bazaar customer, Arvind Gupta, Procurement Head of Paramount Comm Ltd, was quoted in the statement: “Vedanta Metal Bazaar has made aluminium procurement significantly faster, more transparent and easier to manage. The statement said that by extending this proven digital model to international buyers, Vedanta Aluminium is opening new global trade corridors.