Vzy Smart TV, the connected entertainment brand under the Dish TV Group, has crossed ₹200 crore in cumulative sales within its first year of launch, the company announced on Wednesday. Dish TV Group has positioned Vzy as a key pillar of its strategic diversification beyond its core DTH business. Select Vzy Smart TV models offer buyers exclusive content benefits valued at up to ₹30,000, a move aimed at strengthening the ownership proposition in a competitive market. CEO and Executive Director Manoj Dobhal described the ₹200 crore mark as the “first step” in transforming Dish TV Group into a broader connected entertainment company. Vzy’s early sales trajectory positions Dish TV Group to compete more directly in that expanding segment.