The startup is now launching farm care plans at 1 rupee per litre for residue-safe protein-rich dairy products traceable to every village, farmer and animal. “We are proud to partner with Krushal to deliver quality dairy products to our consumers,” said Vivek Nirmal, Founder and CEO at KisanKonnect. “These have measurably improved farm productivity, milk quality and farmer loyalty, also reducing our net cost of milk procurement.” Krushal’s clients include Godrej Jersey, KisanKonnect, Paras Dairy, Pravah (with ITC as sponsor), Shreeja MPC with NDDB Dairy Services, and The/Nudge. Dairy farmers who follow Krushal care protocols can expect higher milk incomes from yield and quality improvements.