Awareness among Gen Z (between 14 and 29 years) about stock markets is quite high and they are quite gung-ho about the benefits of stock market investing. SEBI must harness their growing influence with a separate light-touch regulatory framework, which can help them as well as the stock market ecosystem. Some finfluencers are registered with SEBI as investment advisors or research analysts and give advice to public at large as well, for free. SEBI actionsSEBI has been following this space quite closely and around 4 per cent of finfluencers have faced penalties from SEBI. A separate set of rules can be created for all finfluencers giving advice on securities markets products, banking and financial and insurance products.