The City of Cape Town has officially transitioned from a municipal brand focused primarily on destination marketing to an active global investment competitor – “Cape Town is Built for Business”, the new international campaign says. Beyond aesthetic appealThe City has made an investment case rooted deeper than Cape Town being a great tourist destination. “The world already knows Cape Town as one of the world’s great tourism destinations,” Vos says. Despite the high-skilled job growth concentrated in the financial services, global business services and ICT sectors, Cape Town faces deep-seated structural inequality. This “Built for Business” campaign is the opening move of a long-term, 25-year strategy aimed at Cape Town 2050.