Time was when the launch of a beauty product was reported under the by-line of a publication’s Beauty Editor. A launch event is now a lavish spectacle, involving an expense of crores to recruit beauty influencers. “I am here to gently guide as a beauty creator, not push,” Kompal says. Thousands of beauty products later, I know formulas, trends and what shoppers actually want. Beauty creator Sana Grover says launch events are valuable for context but not for conclusions.