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Dev 360 | Beyond Reels & Memes: The Lessons From Gen Z Protests | Patralekha Chatterjee
['Patralekha Chatterjee', 'About The Author', 'Patralekha Chatterjee Focuses On Development Issues In India', 'Emerging Economies. She Can Be Reached At Patralekha.Chatterjee Gmail.Com']
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Both episodes are being framed primarily as a communication failure: The youth, especially Gen Z, it is argued, needs reels, hip vocabulary and Instagram bonding.
The CJP was not a registered political party.
The BJP’s Gen Z outreach promos, for example, mimic youth vocabulary.
Polished attempts by those suddenly wanting to cosy up to Gen Z through performative youthfulness risk registering as forced or cringe.
Trying to woo Gen Z with better content is the low-cost, low-risk response.