TTK Prestige is seeing a broad-based replacement and refurbishment cycle emerging in India’s kitchenware market, with consumers increasingly upgrading even functional products for better design, newer materials, and greater cooking efficiency. The company said the trend, initially triggered by the demand for induction cooktops, has spread to cookware, cookers, and even small domestic appliances. Induction capacity has also nearly doubled, while the demand for the category is growing at about 150 per cent year-on-year. Growth strategyThe company expects the current demand cycle to moderate but settle at a higher level, with premiumisation remaining its core growth strategy. In the quarter ended June, TTK Prestige reported a consolidated net profit of ₹59.33 crore and a near 34 per cent growth in its operating revenue to about ₹814 crore.