Genaro Ruiz sews clothing during a clothing repair workshop at a Levi’s retail store in San Francisco on July 22, 2026. But in-store repairs and sewing workshops are becoming essential retail services for clothing brands as they try to appeal to young consumers who want to save money and the planet. Jeans giant Levi Strauss & Co., casual wear chain Uniqlo, and budget retailer Primark are some of the clothing brands hoping to win over Generation Z shoppers with a needle and thread. Second life: Clothing brands and Gen Z skillsThe San Francisco-based company is also expanding across the U.S. its Wear Longer program. Gen Z and the preowned clothing marketWhether due to limited budgets or a rejection of materialism, Gen Z has helped the preowned clothing market grow much faster than retail apparel sales in the U.S.