There are supplements, specialised training gear, sports-specific equipment, premium activewear and fitness gadgets that promise to optimise every workout. The hidden cost of consistencyNot everyone, however, can afford to organise their lives around fitness. The cost of looking fitWalk into almost any gym today and it becomes clear that fitness is no longer just about lifting weights. Cutting through the noiseFor someone scrolling through social media, fitness can seem like an expensive pursuit. The growing cost of gym memberships, healthier food and everything else associated with modern fitness only makes that journey feel even further away.