Within 24 hours of the Cockroach Janta Party (CJP) being formed and gathering million of followers online, the Aam Aadmi Party (AAP) chief Arvind Kejriwal made an important shift in his messaging. The change seems to work for him, as videos since then are mostly getting more views than the past, including one such video clocking over 55 million views – the highest ever for Mr. Kejriwal. Casual and informalOn May 20, Mr. Kejriwal posted another video which starts with him saying “Hello Bacchon”, in a typical influencer style. Mr. Kejriwal then turned the phone back to him and asked students to work hard and stay hopeful. With time, Mr. Kejriwal who initially seemed a little uncomfortable, appears to be more in control.