Since sweeping to power in 2014, Modi has been credited with transforming political communication in India, using digital platforms to build a direct connection with voters. Analysts say his ruling Bharatiya Janata Party also developed a highly effective communications network across television news channels and social media platforms such as WhatsApp and X. Amit Malviya, the BJP's social media chief, ​declined to comment and queries sent to ⁠four national party spokespersons went unanswered. Posters of Gen-Z pledgesPosters proclaiming, "I am Gen ⁠Z" have ​sprung up across Mumbai, bearing pledges attributed to Gen Z, from promises to respect the police, the army ​and Modi, as well as support students. There will be more focus on Instagram, but it remains to be seen if Gen Z buys into that."