There was always a good chance that political campaigning for Secret Harbour’s by-election would turn ugly. Now, the cesspit, which is social media, is being exploited in the Secret Harbour campaign to spread vile messages by people so dumb they need artificial intelligence to drum up their perverse loathing. When asked about it at a press conference on Thursday, Mr Zempilas admitted he was a bad dancer before taking the moral high ground. Attack ads are not new, and Labor insists the content of its social media posts is accurate. But with three more weeks before the high-stakes Secret Harbour polling day, there’s plenty of time for ugly to get grotesque.