Analogue paneer is a non-dairy substitute made using vegetable oils, starches, emulsifiers and other additives instead of milk fat. It is cheaper to produce than conventional paneer and generally contains lower protein levels. An FDA official told PTI that the Food Safety and Standards Act permits such prohibitory orders for a maximum period of one year. As per our information, analogue paneer has very low nutritional value. The FDA has warned that serving analogue paneer as conventional dairy paneer without informing consumers would amount to an unfair trade practice under the Food Safety and Standards Act and attract penal action.