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US box office rebounds as higher ticket prices offset smaller audiences
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The Express Tribune
While the domestic box office revenue is on pace for its best year since the pandemic, film audiences have shrunk.
A stronger and more varied slate of films, including non-franchise successes like Obsession and Project Hail Mary, has helped drive box office growth this year.
Domestic box office revenue reached $6.2 billion through August 2, up 15% from the same period last year, according to media analytics firm Rentrak.
In 2019, box office sales topped $7 billion at this point in the year.
A combined Paramount and Warner would have made up nearly 11% of the domestic box office through this past weekend, according to Rentrak.