Posters for the new The Mummy film have been banned from the London Underground and other billboards after regulators said they included realistic depictions of a dead child. The Advertising Standards Authority (ASA) received 30 complaints regarding the promotional campaign for the Lee Cronin film and said the posters must not be displayed in areas where children could see them. Warner Bros added that the design had been cleared by Transport for London's advertising partner, Global, for display across the London Underground network. However, the ASA upheld the complaints regarding the outdoor and Underground posters. The watchdog noted that the figure's grey, ashen skin, cracked lips and fixed, vacant expression combined to give a "realistic impression of a dead child".