Once the big AI platforms start facing pressure from shareholders to show a profit, he predicts: "They will start clamping down." Companies also needed to be much more precise with their prompts, says Rob Steele, CFO at UK accounting software firm iplicit. AI costs could start to balloon. The software firm is previewing new security services based on agentic AI, he explains, but is in discussion with corporate customers about how to charge for them. Options could include simply raising prices across the board, he says, paying by results, or charging for "bundles" of incidents.