One analyst said its latest AI rollouts feel like "throwing spaghetti on the wall." Meta's AI strategy is, once again, worrying investors. All these moves leave its actual AI strategy unclear, EMARKETER senior analyst Minda Smiley said. A Meta spokesperson told Business Insider that Meta's AI investments supercharge its business by helping teams build faster and customers advertise better. On the earnings call, CEO Mark Zuckerberg also made the case that it's still early in Meta's AI journey.