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Why the BJP is struggling to crack Gen Z’s reel-driven algorithm
['Kaustubh Naik']
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Traditional political speeches or press conferences suffer immediate drop-off within the first two seconds, causing the algorithm to suppress their distribution.
Cultural disconnect, a different algorithmBeyond technical algorithmic differences, the failure of traditional party machinery on Instagram stems from a profound cultural disconnect.
Traditional political propaganda relies on authoritative tones, stark polarisation and the repetition of official slogans.
Centralised party networks built for command-and-control messaging cannot compete with thousands of individual creators generating organic, locally-resonant, and culturally-sharp visual content simultaneously.
Even aside from technical and algorithmic barriers, scaling short-form video content is expensive and operationally-difficult for a centralised political machinery.