The theme park opened in July 2025 in the forests of Yanbaru, offering large-scale attractions, a spa surrounded by nature and restaurants serving ingredients from Okinawa. The development was promoted as a catalyst for tourism and economic growth in northern Okinawa, an area that has long struggled to persuade visitors to stay overnight rather than pass through on day trips. That was about twice the 16.1 billion yen in economic activity attributed to cruise tourism in Okinawa during the whole of 2025. The change suggests that Junglia is beginning to create new travel patterns in northern Okinawa, where drive-through tourism without overnight stays has long been a challenge. As Junglia enters its second year, communities across northern Okinawa are seeking to extend its benefits beyond the immediate area surrounding the park.