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Cipla Health's new 'W.H.O. hai toh woh ORS hai' campaign highlights the importance of knowing the correct ORS
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The Hindu - Home
hai toh woh ORS hai' the campaign seeks to encourage consumers to look for the W.H.O.
recommended mark on the pack while purchasing ORS.
The interactions revealed that 31% participants were unaware of factors to consider while purchasing ORS.
About Cipla Health Limited:Cipla Health Limited, the fast-moving wellness goods (FMWG) arm of Cipla, was incorporated in 2015 with a vision to spearhead the wellness wave in India.
Cipla Health has delivered rapid growth and today plays across a diverse portfolio of 20 brands with most key brands being No.