The body is facing massive backlash for the moveReports said Gianni Infantino told FIFA member associations they would each receive US$40 million if they backed the Fifa Forward Enterprise plan. Photo: AFPFIFA president Gianni Infantino said Wednesday that the proposed launch of a private subsidiary to expoit the commercial benefits of the World Cup was "an opportunity but not an obligation". In June, ahead of the World Cup, FIFA, which folds competition income into revenue for the whole year, anticipated record revenues exceeding seven billion euros ($8bn) for 2026. It was the first World Cup with 48 teams and there is talk of further expanding it to 64. In 2019, a FIFA stakeholders' committee rejected an Infantino-backed plan for a $25bn private investment in an expanded Club World Cup.