MedPlus may have been the disruptor, but Apollo Pharmacy was the original architect of organised pharmacy retail in India. The group launched Apollo Pharmacy, its first pharmacy outlet, in 1987 in Chennai. By 2019, Apollo Pharmacy had strengthened backend operations and supply chains, scaling to 3,000 outlets, positioning itself as India’s largest pharmacy chain. These investments fuelled Netmeds’s growth as a full-stack digital pharmacy, enabling platform development, logistics improvements, and marketing campaigns. Today, the contours of India’s digital health economy are pretty clear.