A sweeping new survey of the global Irish diaspora has uncovered what its authors call an "untapped" opportunity worth up to €7.4 billion a year for Irish tourism, food, retail and financial services. Ireland Reaching Out, known as IrelandXO, surveyed 2,709 diaspora members worldwide for its 2026 Global Diaspora Survey. More than two-thirds, 68 percent, said they are interested in sharing Irish cultural content within the wider diaspora community. The survey also sketches a portrait of who exactly makes up this engaged global community. Full results of the 2026 Global Diaspora Survey are available on the organization's website.