What is Bryan Johnson's 'Project Blueprint'? Johnson gained notoriety in 2021 when he launched Project Blueprint, an effort to reduce his biological age. As part of the blueprint, Johnson established a "Don't Die Protocol" for any individual looking to improve their health. Advertisement AdvertisementGLP-1 drugs could reduce long-term sick leave: StudyOver the course of Project Blueprint, Johnson's body and face transformed significantly, according to his website. Johnson spends over $2 million each year on various procedures, products and measurements for Project Blueprint.