Taco Bell sold $1 Enchiritos after foot traffic dropped in the wake of the cyclosporiasis outbreak. Shredded lettuce served at Taco Bell was linked to cases of diarrhea in five Midwestern states. Lettuce supplied by Taylor Farms was traced back to people who fell ill after eating at Taco Bell. Taco Bell rolled out a $1 menu item to try and help people forget about the whole iceberg-lettuce-linked explosive diarrhea ordeal. Brands Inc., which owns Taco Bell, fell from a five-month high of $167 on July 7 to $147 on July 17, the day after the FDA's announcement.