Grocery stores use AI-inspired algorithms to determine the maximum price online shoppers are willing to pay for an item. Toronto Mayor Olivia Chow has brought forth a motion to prevent grocery stores from adjusting prices while customers shop online. Termed “surveillance pricing,” grocery stores use AI-inspired algorithms to determine the maximum price online shoppers are willing to pay for an item. In other words, prices can be adjusted quickly once the algorithm has the latest data available. “It is gaining momentum across sectors and industries worldwide, with reports of its use in sectors from hospitality to concert tickets to ridesharing.”