With fans supporting everything from sports stars and idols to brands and hobbies, Japan is increasingly being described as a nation in which nearly everyone has an oshi. Uemura said items he acquired in 2022 were worth about 4 million yen, while those from 2023 were valued at roughly 13 million yen. The Kabukicho venue describes its employees as an idol group with whom customers can drink, eat and talk. He also carries between 20 million yen and 30 million yen in debt accumulated through previous oshi-katsu activities. Asked why he continued spending despite the debt, Mizuno said making his favorite person smile was itself a form of wealth.