Mason's goal in highlighting these communication patterns isn't to point out "all the ways we're doing it wrong," she says. Instead, she hopes to provide resources for leaders, especially women, who are interested in changing their communication patterns. "It's more like a kind acknowledgment: this is a thing, and if that's not serving you, maybe you want to experiment a little bit," Mason says. She shares her top insights in her first book, "Powerfully Likeable: A Woman's Guide to Effective Communication," which debuted earlier this month. 'No worries if not'This phrase is commonly used to 'soften' a direct request, Mason says, but it's usually not factually true.