ITC Hotels sees branded residences as another lever of growth and is in talks with developers to foray into the segment. The hotel chain is also absolutely open to develop standalone branded residential projects, Chadha said at the Branded Residences Summit in Mumbai. According to Noesis Capital Advisors, India has sixteen branded residential projects in development comprising 4,000 units. The Sky View project situated on Nelson Manickam road is the first branded residential development both for the city and the Tata group-owned hotel chain. It comprises a luxury hotel with 253 keys and 123 branded residences.