The story so far: The High Court of Delhi issued a notice on January 21, 2026, to actor Salman Khan on an application filed by a China-based AI voice generation platform seeking to vacate an interim injunction protecting the actor’s personality rights. The Chinese AI platform was later added as Defendant No. Personality rights recognise the economic value of identity, particularly for public figures, and are distinct from statutory intellectual property rights. In a 2025 order involving Aishwarya Rai Bachchan, the Delhi High Court noted that unauthorised use of a celebrity’s identity could cause commercial harm. Personality rights claims are typically filed under the Commercial Courts Act, 2015, since celebrities rarely hold conventional IP rights over their identity.