Britain's competition watchdog proposed Wednesday that websites be allowed to opt out of having content used by Google's "AI Overviews" feature as it tackles the technology giant's dominance in online search. The CMA proposed that publishers "be able to opt out of their content being used to power AI features such as AI Overviews or to train AI models outside of Google search". "Google will also be required to take practical steps to ensure publisher content is properly attributed in AI results," it added. It also says that over 200,000 businesses in the UK rely on Google search advertising to reach customers. Responding to the watchdog's announcement, Google said it was already exploring updates to its controls "to let sites specifically opt out of search generative AI features".