[Image: Uncommon Creative Studios / Facebook]A claw machine installation called “PAIN” had hopefuls pulling their hair in SoHo during New York Fashion Week. Featuring an unwinnable Hermès Birkin bag, the game is a metaphor for the “rigged” nature of hustle culture in NYC. From the creative studio Uncommon, it’s a metaphor for the never-ending grind for more in a city that never sleeps. The prize is just within reach, and yet it’s unattainable. In other words, Uncommon is saying the game is completely and utterly rigged, no matter how hard you try to pull yourself up by your bootstraps.