[Image: fyrefestival / x]LimeWire has outbid Ryan Reynolds on eBay to acquire the infamous Fyre Fest brand owned by convicted fraudster and failed promoter Billy McFarland. pic.twitter.com/6Ub4xrfSxT — LimeWire (@limewire) September 16, 2025“Once synonymous with disruption in their own very different ways, LimeWire and Fyre are now poised to begin an entirely new chapter – one grounded in technology, transparency, and a sense of humour,” said LimeWire CEO Julian Zehetmayr. “We’re not bringing the festival back – we’re bringing the brand and the meme back to life. This time with real experiences, and without the cheese sandwiches.”Deadpool actor Ryan Reynolds’ creative agency, Maximum Effort, was one of the bidders for the Fyre brand, though the amount it offered remains unknown. Reynolds said of LimeWire’s winning bid in a statement, per Rolling Stone: “Congrats to LimeWire for their winning bid for Fyre Fest.