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Why the end of live business news on Sky TV hurts
['Emmaline Windeler']
Cognito
Sky News has cancelled Business Live after 18 years, ending dedicated business programming on terrestrial television.
Sky is now betting on premium content – long-form podcasts, subscriber newsletters, glossy digital packages as part of an overall restructuring called “2030”.
Business Live (once known as Ian King Live after its former host) was one of the last places ordinary viewers could hear live, accessible conversations about the economy as it unfolded.
The Value of Live TelevisionI learned early in my career as a booker at Bloomberg that very little about business television is accidental.
Sky’s strategy needs to balance the need to find paying subscribers for premium content along with the overall relevance.
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