In communications and marketing, and indeed business life generally, one crucial arena for use of “kill my darlings” must surely be the powerpoint deck. “Putting every word on trial for its life” might be thought of as applying to two broad categories. Many will say that in practice there is simply no time for all business copy to be written with such care. And practicing good writing when it is less critical trains everyone’s writing muscles for when it really matters. Concepts like semantic chunking and similar GEO techniques are actually closer to what I think of as good writing than SEO ever was.