[imagesource:702]In the case of Woolworths versus Sexy Socks, it appears to boil down to trust. For those who are out of the loop, Sexy Socks founder Dave Hutchison believes Woolies stole his ‘Cycle’ sock design. So much so that I received a number of calls from people telling me they had seen Sexy Socks in Woolworths. So, if Hutchison himself is willing to admit that the similarities may be unintentional, why is Woolworths up against it? You add that to stories like the one told by Frankie’s soft drinks, and people are going to be rather unforgiving.