The report suggests organisations should strengthen the credibility of climate actions through near-term measures and build consumer trust with evidence-backed sustainability communication. The research findings showed a widening credibility gap between brands and consumers, with scepticism around greenwashing rising sharply. Rory Burghes, head of Capgemini’s Sustainability Centre of Excellence, said: “The commitment of UK organisations to net-zero goals is clear in the data. The report outlines several key recommendations for organisations, which include advancing from strategy to execution in climate adaptation and mitigation. This will not only build true resilience, but also fuel innovation and competitiveness.”The global research surveyed 2,146 executives from 716 organisations in 13 countries.