In the latest episode of Dollars & Change: The Expert’s Guide to Sustainable & Responsible Investing, host duties were reversed as Terra McBride, Chief Marketing Officer at Prime Capital Financial (PCF), the parent company of Earth Equity Advisors, interviewed me during PCF’s Prime Week. Peter Krull: When I started in this business 20 years ago SRI stood for socially responsible investing. And traditionally, what socially responsible investing was three parts. So you screened in the kind of companies you wanted, and you screened out the companies you didn’t want. The Europeans like to say that sustainable investing is just simply investing Because when we think about the due diligence that goes into picking companies that are more sustainable, more resilient, more innovative, that’s what we should be doing anyway.