Specifically, a story that involves environmental damage, low wages and a global supply chain under growing pressure. As I was researching sustainable brand initiatives, I came across a lot of information about the shifting dynamics of fast fashion. With demand changing faster than ever, costs rising as tariffs come into play and environmental debt ballooning, the economics of fast fashion are becoming increasingly unsustainable. With Gen Z being a huge target market specifically for fast fashion, more and more of us are becoming vocal about environmental justice and the ethical sourcing standards that fast fashion fails to uphold. It is hard to grasp the vast environmental impact without breaking it down with statistics.