Consistently reigniting real connection has helped my clients build cultures where trust compounds over time instead of being something they scramble to restore when it’s gone. When the market shifted and clients needed true ROI — not just visibility — I pivoted from content marketing into sales enablement. CEO of Wake Me Up When I’m Famous, helping clients build partner programs that fill their pipeline with buyers and not busywork. I’ve learned that honesty (and a bit of humility) goes very far in building trust. Being more visible, vulnerable, and transparent has helped expand my reach and make genuine connections in unprecedented ways during these uncertain times.