Amazon CEO Andy Jassy, left, addresses sellers at the Amazon Accelerate conference Tuesday in downtown Seattle with Dharmesh Mehta, Amazon’s VP of selling partner services. Amazon Accelerate is the company’s annual seller conference. (GeekWire Photo / Todd Bishop)Those larger issues form a complex yet largely unstated backdrop for Amazon’s annual seller conference. The new agentic AI tools go beyond those capabilities to serve as broader assistants — in some cases acting proactively, with the seller’s permission, according to the company. “What we’re doing together is very unusual,” Jassy said, predicting that the new wave of AI tools are going to make the collaboration even more successful.