Jay Richman, Amazon Ads VP of product and technology, unveils agentic AI tools for Amazon’s Creative Studio at the company’s Accelerate Conference in downtown Seattle on Wednesday, Sept. 17, 2025. (GeekWire Photo / Todd Bishop)A little-known fact about Amazon: advertising is a $60 billion annual business for the company, responsible for more than 9% of its overall revenue. That’s our topic on this episode of the GeekWire Podcast with Jay Richman, the Amazon vice president of product and technology who leads the team responsible for the company’s Creative Studio advertising tools. He compared it to engineering, where AI is turning “10x engineers into 100x engineers.”The same dynamic applies to advertising and media, he said. Richman, based in New York, was in Seattle this week for Amazon’s Accelerate seller conference, where he announced the new agentic AI for Amazon’s Creative Studio on stage.