Nationally renowned civil rights and personal injury attorneys Ben Crump of Ben Crump Law and Paul Napoli of Napoli Shkolnik on July 27th announced the filing of a lawsuit against Johnson & Johnson on behalf of members of the National Council of Negro Women, citing the company’s specific marketing of talcum-based baby powder to Black women, despite links to ovarian cancers. The National Council of Negro Women (NCNW) leads, advocates for, and empowers women of African descent, their families, and their communities, connecting more than 2 million women and men. “This lawsuit is about the lives of our grandmothers, our mothers, our wives, sisters and daughters – all of whom were cynically targeted by Johnson and Johnson,” Crump said. Johnson & Johnson continues to deny that its talc products are harmful, despite an overwhelming amount of research, dating back to the 1960s of the carcinogenic dangers of using talc-based products. Black women were the subject of Johnson & Johnson’s marketing and advertising campaigns for decades and were a central part of the company’s business strategy.