Ferrero North America is giving its Butterfinger brand a seasonal spin with the release of a limited-edition Marshmallow Butterfinger. Redstone Foods Inc. is already taking preorders, and though convenience services operators can reach out to other distribution channels. According to Ferrero, during candy flavor testing, 83% of consumers called marshmallow a unique flavor in the candy bar category, creating an incentive for the new Butterfinger offering. The LTO candy combines Butterfinger’s crisp, peanut-butter center with a marshmallow-flavored coating, tapping into nostalgia for fluffernutter sandwiches. In vending and micro markets, limited-time items like Marshmallow Butterfinger can help operators boost seasonal sales and keep product sets fresh with on-trend offerings.